I’m Razi Ebrahim
Digital Marketer in Dubai.Learning, applying,improving.
I’m developing my understanding of strategy, search, content, social media, paid media and analytics through structured learning, hands-on practice and portfolio projects.
DIGITAL STRATEGY ✳ SEO & SEARCH ✳ CONTENT ✳ PAID MEDIA ✳ ANALYTICS ✳ AI IN MARKETING
As a recent Business Management graduate, I’m taking my first steps into digital marketing and building practical skills across strategy, search, content, social media, paid media and analytics. I’m learning how digital channels can help businesses understand audiences, communicate ideas and support growth. This portfolio brings that learning together through the projects I’m completing, the skills I’m building and the progress I’m making.
Education
BA (Hons) Business Management
WHAT I DO
Six areas. One connected view of marketing.
01
Digital Marketing Strategy
02
SEO & Search
03
Social Media Marketing
04
Paid Media
05
Content & Brand
06
Automation & Conversion
PROCESS
A simple process for better marketing decisions.
01
Define
Clarify the objective, audience and problem before choosing a channel.
02
Research
Look for evidence in the audience, market, competitors and existing experience.
03
Plan
Turn research into priorities, messages, channels and measurable actions.
04
Create
Turn the plan into useful content, campaigns, pages or journeys.
05
Learn
Review what happened, capture the learning and improve the next decision.
CAPABILITIES
Capabilities I’m building and applying.
PLATFORMS IN MY PRACTICE
Tools I’m learning through.
CERTIFICATIONS
Training & credentials.
CURRENT TRAINING
Semrush Academy
IN PROGRESS
Google Ads
IN PROGRESS
HubSpot Academy
IN PROGRESS
HACA
IN PROGRESS
Meta Blueprint
IN PROGRESS
Google Analytics
IN PROGRESS
RECOGNITION
Competitions & recognition.
1ST PLACE
NextGen Competition
2025
2ND PRIZE
H4TF Hackathon
AIESEC, 2026
2ND PLACE
Sustainability Poster Making Competition
Christ University
TOP 5 FINALIST
MDX Business Case Study Challenge
Middlesex University Dubai, 2026. 140+ teams and 560 participants.
LATEST INSIGHTS
Ideas I’m exploring.
MARKETING NOTES
Useful marketing notes, without the noise.
Occasional notes on search, strategy, AI, content, campaigns and the marketing ideas I’m testing or learning from.
LET’S CONNECT
Have a role, project or marketing problem worth discussing?
Whether you’re building a marketing team, working on a digital project or exploring a challenge that needs a fresh perspective, I’m open to thoughtful conversations and opportunities to contribute.