About
Digital marketing, with the thinking visible.
Point of view
Good marketing starts with understanding the person before choosing the platform.
The story
From business to digital marketing.
I’m Razi Ebrahim, and my journey into digital marketing started with a broader interest in business. My undergraduate studies in Business Management gave me a broader understanding of how organisations operate, respond to markets, make strategic decisions and create value for customers.
After graduating, I became increasingly interested in how businesses connect with people in a digital world. That curiosity led me to explore digital marketing more closely. I’m approaching this stage with a learner’s mindset—focused on understanding the fundamentals, applying what I learn and building confidence through practical work.
This portfolio is part of that process. It gives me a place to document my development across digital strategy, content, search, social media and analytics, while exploring how business, communication, creativity, technology and human behaviour come together in marketing.
Education
BA (Hons) Business Management
Business StrategyMarketingConsumer BehaviourEntrepreneurshipOrganisational Management
The journey
What I’m building across the digital journey.
01
Website & UX
Page structure, landing journeys and content hierarchy.
02
SEO
Keyword research, search intent, on-page SEO, local search, AEO and GEO.
03
Social & Content
Platform strategy, content systems, messaging and performance review.
04
Paid Media
Campaign planning, audience structure, creative direction and performance analysis.
05
Automation & Growth
Email, WhatsApp, lead journeys, conversion thinking and AI-assisted workflows.
Philosophy
How I approach the work.
UNDERSTAND
Start with the problem.
Understand the objective, audience and context before deciding what marketing should do.
CREATE
Make every choice intentional.
Creative work should have a clear role: attract attention, communicate value or move the journey forward.
OPTIMISE
Use data to learn.
Measure what matters, reflect on the result and use the learning to improve the next decision.
Core capabilities
Areas I focus on.
Digital StrategySEOSocial MediaPaid MediaContentEmail MarketingAutomationAnalyticsE-commerceWebsite Strategy
Current focus
Turn learning into visible evidence.
This portfolio is built to show more than a list of skills. Each project documents the problem, research, decisions, deliverables and lessons so you can see how I approach marketing work.