Services
Connected marketing
6×
Strategy, search, social, paid media, content and conversion, connected by a clear objective.
What I can help with
Each area can stand alone or connect with the others. I focus on making the role of each channel clear, keeping the audience and business objective at the centre.
01
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Turn business goals, audience insight and market context into a practical marketing direction before choosing tactics.
Key deliverables
Competitor researchBuyer personasCustomer journeyChannel plan & KPIs
02
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Improve how content is discovered and understood through keyword research, search intent, on-page SEO, local relevance, AEO and GEO.
Key deliverables
Keyword researchSEO auditOn-page recommendationsLocal SEO, AEO and GEO
03
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Plan social content around audience needs, platform behaviour, clear content roles and useful performance signals.
Key deliverables
Platform strategyContent pillarsMonthly calendarAnalytics review
04
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Structure paid media thinking around the objective, audience, creative idea, platform and the action you want people to take.
Key deliverables
Campaign architectureAudience planningAd creative conceptsPerformance reporting
05
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Translate positioning into clearer messaging, useful content, campaign concepts and a brand voice people can recognise.
Key deliverables
Brand voiceCopywritingContent themesCreative direction
06
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Connect landing pages, lead capture, email, WhatsApp and automation into a more coherent path from interest to action.
Key deliverables
Email flowsWhatsApp journeysLead funnelsLanding-page planning
Project in mind?